Over the past number of months, we have noticed that the days are just rolling into each other. Lately, we have found it harder to get out and do what we used to do, going to restaurants, meeting friends for a drink, catch a movie at the cinema or physical interactive sports. Our business life […]
In the current climate, businesses are pulling back on Social Media marketing on the understanding that all the content they push out is not relevant at the moment. Over the past number of months and years, marketing products and services have been the driving force to building engagement and awareness for some brands. We now find […]
Over the past week or so we have seen the world change before our very eyes with our personal wellbeing and safety becoming the most important concern. The CoronaVirus has taken over the world we live in today, I have never seen such an outpouring of friendship, empathy and support for each other. Family and […]
When we speak about the customer journey or the buyer journey we always think of the end result in THE SALE or CONVERSION and yes, this is the ultimate goal. You could call it the final destination. The reality of this is for every journey there will be bumps in the road and plus we […]
LinkedIn now drives over half of all social traffic to Business to Business (B2B) blogs and websites. It is also responsible for 64% of all visits from Social Media sites to business sites. One of the main rules of LinkedIn for Business is “Look before you Leap” and what I mean by that is, do […]
Over the past number of weeks, I have seen an increase in requests for LinkedIn Training and the question I keep getting asked is: “How do I gain more exposure and convert connections into conversions?” When I sit down with clients or students I find the first basic rule of LinkedIn is not done. Yes, […]
If you are just starting out on Twitter or maybe you’ve been using it for a while now, you may be finding it a bit of a pain having to click on the different tabs to manoeuvre around the dashboard. We have put together a list of keyboard shortcuts you can use to speed up […]
When we are building relationships in business whether that be offline or online we must accept it should be for a long term and not focus just on today. Looking at the online challenges we face every day here are some areas to take into consideration. How to Build Credibility. If you are looking to […]
The eBook as we know today as an electronic manuscript has a number of great benefits. It’s an information guide and it is easily accessible online to name but a few. In a busy world where we want information instantly and on-demand, eBooks lead the charge. Customer Interest: eBook’s can be produced to enrich your […]
When I meet with clients or students one of the key questions I get asked is , What are the purposes for using hashtags on Twitter or Instagram? Hashtags are not just for these two platforms, they also have a huge amount of power when used on Facebook, LinkedIn and Pinterest. They really are universal […]